The number of women in business over the past has been low compared to men who have dominated in the business field. However, in the recent years, women have significantly involved themselves in business. A good example of such is Lori Senecal. She has a broad experience in the corporate sector.
Lori Senecal hit the headlines of Huffington Post in March 2015 when she was handed the role of Global CEO at Crispin Porter + Bogusky (CP+ B) which is an advertising agency. This was due to her experience and understanding of the business sector. Before her nomination to CP+ B, she has held significant roles in different companies. She started her journey in February 2003 where she was the co-founder of TAG Ideation up to July 2007. In February 2006, she was handed the Global Chief Innovation Officer post in McCann Worldgroup where she worked until July 2007. In September 2009, she was named the President and CEO of Kirshenbaum Bond Senecal + Partners where she worked until March 2012. Due to her great vision to the company, she was promoted to the rank of Chairman and CEO from March 2012 and held that post until September 2014. Her reputation was quickly growing, and in September 2014, she was appointed as the President and CEO at MDC Partners. She held that post for only seven months, and on March 2015, she became the Global CEO at CP+ B where she is until today.
As the President and CEO of the MDC Partner Network, her major role was overseeing the smooth running of the company and also working closely with its agencies to ensure growth across the network. In her current position as the Global CEO of CP+ B, she mainly pays attention to the global development of the agency and also managing the nine international offices of the firm. Lori has already achieved a lot since 2015 including the company’s global growth and development. She has also offered collaborations internationally with major markets. Her talent and passion in the field have been of great help. She is also a mentor to many women who aspire to be like her worldwide.