The CEO of Bradesco, His Accolades, How He Influenced Bradesco, And His Path To Success – Luiz Carlos Trabuco Is The Proverbial Man

Banco Bradesco, often shortened in conversation to just “Bradesco,” was founded by Amador Aguiar in 1943, its initial branch opened in Marilia, Sao Paulo. Coincidentally enough, Marilia would soon be the birthplace of and childhood and adolescent home for a man who’d later became the Chief Executive Officer – officially known as “President,” although the position’s responsibilities fit the bill of a CEO far more closely – after forty consecutive years of service for the financial institution.

He’d win a variety of awards throughout his post at Bradesco, although not for individual endeavors; rather for things the future CEO would do for Banco Bradesco. Two of his earliest awards include being named the Insurance Person of the Year by Sincor-SP, an insurance standard-setting and certification agency, which he’d win in consecutive years, in both 2006 and 2007. Other awards include the Entrepreneur of the Year for his leadership of the financial institution in purchasing one of the ten largest banks across the entire nation of Brazil, a truly astounding feat considering Brazil has more inhabitants than every single country across the entire planet with exception to China, India, Indonesia, and the United States. Most recently, in 2016, this financial services executive was even named one of the most successful CEOs in Brazil by Forbes, a financial news media giant.

Luiz Carlos Trabuco is the first two paragraphs’ mystery man, although he’s considerably well-known by people working in banking or financial services, not to mention by any Brazilian citizen or inhabitant who’s ever watched the news, read a newspaper, or thumbed through a magazine. Mr. Trabuco began his career by finishing secondary school – more commonly referred to as “high school” in the United States – long before his peers did, then enrolling in university to earn two degrees that would unarguably help him communicate with others in the workplace, in business meetings involving external entities, and any other capacity imaginable.

The University of Sao Paulo’s Faculty of Letters, Philosophy, and Human Sciences was home to the first degree Mr. Trabuco earned in his soon-to-be lengthy career. While the application of one’s degree is arguably more important than the quality of educational attainment itself, USP (University of Sao Paulo) being consistently ranked as the top university in the entirety of Brazil certainly beefed up Mr. Trabuco’s resume. After spending less than four years at USP, completing his degree in Philosophy ahead of schedule, Luiz Carlos Trabuco then went on to the Foundation School of Sociology and Politics of Sao Paulo for his ever-helpful certification in Socio-Psychology, an educational combination that proved highly useful in his future endeavors.

In 1969, Mr. Trabuco traveled back to his hometown of Marilia to hopefully find employment. Shortly after submitting applications, Luiz Carlos Trabuco secured an entry-level job as a bank teller and clerk at Bradesco, coincidentally enough being located in his birthplace and hometown of Marilia. In 1971, Luiz Carlos Trabuco traveled back to his former place of living in Sao Paulo’s metropolitan area, this time situating himself in Osasco, the location of Bradesco’s main office.

Although it took him 13 years to prove himself within the tight-knit, highly competitive ranks of Bradesco, Mr. Trabuco soon found a semi-executory position as the Director of Marketing. In 1992, Mr. Trabuco began a position as the Executive Director of the bank’s pension division, six years later moving up to the rank of President within the subsidiary. Just one year after proving his worth as President in the limited role, Luiz Carlos Trabuco was appointed the Executive Vice President of Bradesco Seguros, an insurance division. As of 2003, he then moved up to Seguros’ Presidential role. 2009 came around, situating Mr. Trabuco as the President of Bradesco.