For almost a century, the lip balm industry was dominated largely by one company. Chapstick was the leader and that is what everyone went for. There wasn’t a lot of selection with the products and people didn’t really give it a lot of thought. The shape was a familiar cylinder tube and there were very few flavors.
In recent years, a new company came onto the scene. They brought with them a new lip balm product that is changing the entire industry. EOS, or Evolution of Smooth, has had their products on store shelves for about seven years. While the company is enjoying much success currently, the process to get there was said by Fast Company to be a slow and thought out one.
From the very beginning, EOS lip balm wanted to have a product that stood out. They wanted something new but something that would not fade out quickly. They began by doing extensive research. Their findings showed that lip balm is mainly used by women. Research showed that all lip balms were basically the same with very little variety.
One complaint women had about their current lip balm was that it was easily lost in their bags and purses. EOS recognized a need for a new shape and brought in a clay artist. The artist presented different options for ideas and shapes. This was how the orb shape was born.
EOS has not been in the lip balm industry for long but they have definitely made their mark. In less than a decade, they went from nothing to being the number two company behind Burt’s Bees. The once leader, Chapstick, has fallen and EOS is doing what they can to take advantage of that and keep moving forward. EOS lip balms products can be purchased online via Racked.com or at http://www.ebay.com/bhp/eos-lip-balm.