Lori Senecal On Digital Advertising

With the growing impact of Facebook, companies are taking advantage provided by the social media platform: diverse and broad user base. Recent statistics reveal that most people access their Facebook accounts using their mobile devices such as phones and tablets. Based on that, Lori Senecal states that for one to come up with a strategic advertising plan, they must optimize their sites for mobile device users. He also says that all aspects of advertising must be optimized for mobile use, and these range from clothing chains to restaurants. In Senecal’s view, every business can advertise on Facebook and reap positive results. However, the secret of success is advertising effectively. Check out Crunchbase to know more.

A cohesive end-to-end strategy, which incorporates the post-sale customer care, is necessary for an advertisement to be successful. The most flexible businesses in designing customized strategies are small businesses as they have easier times determining what works for them and what does not. One must also know how to tell the right balance between determining the success of numbers and the real reaction of the followers.

The first way of appealing to the mass is having visually appealing content. People scroll down their mobile devices quickly and so as an advertiser must aim at getting their attention within a second. The content must be concise and engaging enough so that people can stop and watch or read it. The photo color to the video choice all determines the effects. These are the tips:

 Use vivid colors or striking color combinations

 Create an experience for the audience so that they relate to it as they read or watch

 Match the brand value with the real people you intend to reach. This is mainly achieved by featuring people in advertisements so that others may relate to it.

Lori Senecal

Lori Senecal is the Chief Executive Officer at CP&B Company, where her primary role is to oversee and help the growth of the company in it many locations. She is also a leader in creative and digital marketing industries. She is as well an innovator who developed TAG ideation, which is a marketing unit that serves young adults. Visit lorisenecalglobalceo.com

See more: http://inspirery.com/lori-senecal/

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Related:   http://www.meioemensagem.com.br/home/comunicacao/2013/02/28/diageo-premia-neogama-por-gigante.html