Reasons why Lori Senecal was appointed Global CEO

In the business world, there are so many ladies showing how forceful and brilliant women are. Well, Lori Senecal is one of such women. Currently, she is Global CEO at Crispin Porter & Bogusky; her life, experiences and career paths make her the best for this position. There are so several things that have been said about Lori. However, she proves day in and out she is a force to reckon with. Lori in major interviews attributes her successes in life now to her early years in life. She makes it clear how her older siblings gave her the motivation she needed to be able to achieve higher heights in both her personal life and career path.


Getting to know Lori Senecal’s role as Global CEO


The position of Lori Senecal as Global CEO at Crispin Porter & Bogusky means, she is in charge of supervising the global growth as well as the development of the company, reveals She does this by managing the synchronization of the company’s 10 offices worldwide. She also mainly focuses on the continuous worldwide expansion of the company.


Ever since she was appointed as Global CEO at Crispin Porter & Bogusky in the year 2015, Lori has turned things around positively in the company. Due to this, she has truly created a contemporary global setup that is collaborative, creative and responsive, providing the right international steadiness along with local market innovation that is strong.


Before Lori became a part of Crispin Porter & Bogusky, she served as CEO and Global Chairman of KBS. It is in records that KBS developed and expanded from a company of 250 staff domestically to more than 900 people globally. KBS received many rewards and recognition from recognized bodies worldwide. Lori when at KBS was named as one of the Women to Watch by Advertising Age. In the year 2013, she was awarded at the AWNY Game Changer Awards where she was given a Quantum Leap Award for her originality and guidance.


Apart from her leadership skills, Lori Senecal is a professional advertiser, integrated marketer, and digital strategist. She is an amazing leader in the field of brand architecture with added knowledge in e-commerce. Thus, she provides creative direction and ways to build and have new business ideas actualized.


Some views of Lori Senecal on advertising


In the world of business and advertising, Lori Senecal has proven to be a force to reckon with as well. Living her career dreams smoothly, she has shared amazing advertising tips online that can help all businesses. In the interview, Lori shares that campaigns need to feature or have a message that is targeted rightly. The message should be one that is meant for a particular audience. Also, she believes, a campaign must have a clear message that audiences understand and it should also be a message that inspires the audience to make a move.

Lori Senecal On Digital Advertising

With the growing impact of Facebook, companies are taking advantage provided by the social media platform: diverse and broad user base. Recent statistics reveal that most people access their Facebook accounts using their mobile devices such as phones and tablets. Based on that, Lori Senecal states that for one to come up with a strategic advertising plan, they must optimize their sites for mobile device users. He also says that all aspects of advertising must be optimized for mobile use, and these range from clothing chains to restaurants. In Senecal’s view, every business can advertise on Facebook and reap positive results. However, the secret of success is advertising effectively. Check out Crunchbase to know more.

A cohesive end-to-end strategy, which incorporates the post-sale customer care, is necessary for an advertisement to be successful. The most flexible businesses in designing customized strategies are small businesses as they have easier times determining what works for them and what does not. One must also know how to tell the right balance between determining the success of numbers and the real reaction of the followers.

The first way of appealing to the mass is having visually appealing content. People scroll down their mobile devices quickly and so as an advertiser must aim at getting their attention within a second. The content must be concise and engaging enough so that people can stop and watch or read it. The photo color to the video choice all determines the effects. These are the tips:

 Use vivid colors or striking color combinations

 Create an experience for the audience so that they relate to it as they read or watch

 Match the brand value with the real people you intend to reach. This is mainly achieved by featuring people in advertisements so that others may relate to it.

Lori Senecal

Lori Senecal is the Chief Executive Officer at CP&B Company, where her primary role is to oversee and help the growth of the company in it many locations. She is also a leader in creative and digital marketing industries. She is as well an innovator who developed TAG ideation, which is a marketing unit that serves young adults. Visit

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