Eucatex Promotes Environmental Preservation

Flavio Maluf, the chairman of the Brazilian company Eucatex turned 67 years old on November 23, 2018. Eucatex is this one of Brazil’s largest manufacturers of doors, partitions, floors, paint, wood fiber sheets, varnishes, and MDP and MDF panels. Eucatex has its main office in São Paulo but satellite office throughout Brazil and internationally. Flavio Maluf used much of his career with Eucatex promoting social actions and investing time and effort into sustainability. The São Paulo company Eucatex was founded in 1951 and focused on eucalyptus as the raw material for manufacturing the products sold by Eucatex. In 1962 Eucatex began to take an interest in the land and reforestation of the rainforest to ensure that it would be self-sufficient and have enough of the supply of wood for its products. As the years passed Eucatex continued to promote sustainability and reforestation while promoting the environment.

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Eucatex developed an environmental education program through a collaboration with the cities of Anhembi, Avaré, São Paulo and Salto. The main attendees of the program are students. The program is named Casa de Natureza and focuses on teaching students about the proper management of forests, environmental preservation, and the use of eucalyptus as the source of raw material for several products. Students participating in the program travel to parks and learn about urban tree planting and the benefits that it provides to Brazilian society. One of the objectives of the program is to stress the importance of the care that has to be taken with this type of afforestation and that includes the recovery planting that is completed in certain areas.

Through its promotion of and activism in environmental preservation Eucatex has made an impact by creating education programs, participating in reforestation, and urban tree planting. Eucatexhas focused on protecting the forest. More than 27,000 students have participated in Eucatex’s environmental education program.



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