Jose Auriemo Neto is one of the biggest names in real estate development throughout the country of Brazil. As head of one of the largest development firms in the country, JHSF Participacoes, Jose Auriemo Neto has been responsible for the creation of some of the most important projects in that country’s recent history. Having now been at the helm of the company that his father founded for nearly 20 years, Auriemo Neto is proving that he is fully capable of leading the company into a bright future.
One of the first things that Auriemo Neto did upon taking over the leadership of the firm was to develop the sprawling Parque Cidade Jardim development. At the time, the entire nearly 100-acre property upon which the Parque Cidade Jardim development currently sits was nothing more than a vast slum. The area was so rancid that no other real estate developer in the city of Sao Paulo wanted to touch it. They all believed that it was no longer able to be used for anything productive.
But Auriemo Neto saw the potential. The property was located directly adjacent to one of the most heavily trafficked highways in the country. On top of that, it was located just a few miles from the center of downtown Sao Paulo. This made it an ideal location for any company that would be able to clean up the site and transform it into something that the area’s rich and powerful would genuinely desire.
And this is exactly what Auriemo Neto set out to do. Throughout 2004, he was able to begin cleaning up the site, slowly bulldozing over all of the festering filth and creating the foundation that would see the rise of nine condominium towers and four office towers. In addition to the office and residential floor space, Parque Cidade Jardim also has a 180-store megamall that features Luis Vuitton, Reebok Academy and a Cinemark mega-theater. All told, the project has been so successful that it completely sold out prior to the completion of the final units. Today, it stands as a testament to the vision and skill of Auriemo Neto.